Steamboat's Ride 4 Yellow event reaches capacity

Spots still available in second, shorter race

Advertisement

— The chance to ride with Lance Armstrong has come, and now, it’s gone.

The Livestrong Ride 4 Yellow announced Wednesday that its longest ride, the 26-mile Ride the Divide tour along the Continental Divide that Arm­strong will participate in, has reached its 200-rider capacity.

“We were sweating it before the Lance announcement,” event director David Nagel said. “At that point, every rider was sacred, and we were doing everything we could to just add one more to the list. Of course, with Lance coming on board, then we were pretty much able to cut our marketing budget.

“That one tweet probably saved us several thousand in marketing.”

Plenty of space still remains for the second ride of the Aug. 8 event, a cross-country trip to the bottom of Steamboat Ski Area from the top of the gondola. Riders will at least get to see Armstrong, who will arrive from the Ride the Divide event and help launch the riders in the second race.

To register for that event, which costs $100 and requires riders to collect $100 in cancer research donations, visit www.ride4yellow.com.

Comments

routtcountyriders 3 years, 9 months ago

Ride for Yellow is a ride NOT a race!

Anyone can do this and the Ride 4 Yellow "Storm Peak Challenge", which still has slots open, is a great opportunity to raise funds for national and local cancer treatment and be part of this Livestrong Partnered Event. Challenge yourself to ascend the mountain and celebrate with us at the top of the Gondola!

0

Requires free registration

Posting comments requires a free account and verification.