In a quest to meet his goal of biking to work for 200 days this year, it was not unusual to see Mark Satkiewicz blazing down Fish Creek Falls Road in February on his bike wearing a snowboard helmet and goggles.
When other people were headed to work in the morning, Mark likely had already finished one of his favorite rides, a 55-mile loop taking him from Steamboat Springs to Oak Creek and back. Swimming and running help round out 15 hours each week of training that would allow him to complete an Ironman triathlon today. To add to life’s challenges, Mark travels two weeks on average each month doing his job as president of the Steamboat-based SmartWool sock and outdoor apparel company.
Still, even when logging an average of 250 miles on his bike during the summer months, “I think family is his No. 1 priority,” said his wife, Amy, with whom he has two children.
“You really do like me,” Mark told Amy when he came home one June evening, after learning she had nominated him for Locals.
Mark admits that most would think his standards “are not normal,” but it’s how he leads by example.
“Our company is so aligned with that aspiration,” said Mark, 41. “Get outside, enjoy life, have a career, enjoy everything.”
In July, he will lead members of his team on a 350-mile ride to the Outdoor Retailer expo in Salt Lake City.
Mark never regrets trading in his bag of Nike shoes to go work for a sock company.
After receiving his master’s of business administration from Loyola University Chicago, his 12-year career in sales at Nike had taken him to five cities — primarily flat ones. He found himself running up any mound of dirt he could find, imaging he was on a mountain trail similar to the ones he enjoyed during his short residency in Sun Valley, Idaho.
Mark spent nearly 15 years trying to figure out how to return to the mountains, and SmartWool provided the opportunity with the vice president of sales position in June 2006. He became president three years later.
“I wanted to be in the mountains and be outdoors and still have a career and work hard,” Mark said.