Moffat County Tourism Association board names new member

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Frank Moe

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Bryce Jacobson, publisher of the Craig Daily Press

The Moffat County Tourism Association replaced a member of its board Friday, a day before an organizational retreat in Steamboat Springs.

During a special meeting Friday, the Moffat County Commission approved, 3-0, appointing Craig Daily Press Publisher Bryce Jacobson to the MCTA board position once held by Frank Moe.

Moe resigned from the position July 15 in a letter written to the commission.

In his letter, Moe wrote he served on the board for more than 20 years.

Moe wrote, “It has been a privilege and a pleasure to serve the citizens of Moffat County” while working on the MCTA board.

In the letter, Moe cited his campaign for the Moffat County Commission District 3 seat as the reason he stepped away from the position. He was not available for comment Sunday.

Jacobson was the lone applicant for the MCTA board seat. He said he was approached by a member of the MCTA board and asked to apply for the position.

“Economic development is important to me and the customers that we serve,” he said. “A piece of economic development is definitely tourism, (and) that can help drive dollars to businesses’ cash registers.”

This will be the first time Jacobson has served on the board.

He said he hopes to “provide some stability and organization” to the board.

Jacobson said his background in marketing and publishing will make him a good board member.

“We publish three tourism magazines every year, and I think if that isn’t being involved in the tourism industry, I don’t know what is,” he said.

Jacobson said he had “big shoes to fill” in replacing Moe on the board.

“He worked in the lodging industry and he definitely has a different perspective than what I can bring,” he said. “But, I think when I need to, I’ll tap into his knowledge and … take that board to an improved place.”

Commissioner Tom Mathers said Jacobson would do a “fine job” on the board.

“Maybe he can pull it through,” he said. “Maybe he can bring some input that will get them doing something positive.”

Mathers said he had hoped there would be more applicants for the position in hopes of better diversifying the board.

“I didn’t want it loaded up with media-type people,” he said. “It just should be a little bit more diversified than that. It shouldn’t be made up of … all the lodging industry, nor should it be all made up of media.”

MCTA director Marilynn Hill said Jacobson “will be great on the board.”

“The way that Bryce does things is that he listens and he learns and takes in the information he has from previous boards and blends those in,” she said. “I think he’ll do fine.”

Hill said she requested the commission hold the special meeting to appoint Jacobson in order to ensure as many board members could attend the weekend retreat as possible.

The two-day retreat, which started Saturday, took place at the Vogel Haus in Steamboat Springs. Hill said the retreat cost MCTA $3,025.

However, Hill said a few residents raised the question if the retreat was “really the best use of MCTA money to go out of town.”

Hill said the goal of the retreat was “to remove yourself from the position where you have family and friends and distractions, and to be able to have the board totally focused on the mission at hand.”

When the board decided it wanted to organize a retreat, however, Hill said a subcommittee of board members was formed to determine the location.

The committee, which Hill said she was not a part of, recommended Steamboat Springs after examining locations in Moffat County. The board approved having the retreat in Steamboat Springs after a 4-0 vote at a July 20 meeting.

MCTA saved $800 by holding the retreat out of town, Hill said.

“The information that we gained and the policies and procedures that were talked about ... (were) made in such a way that it would benefit the citizens of Moffat County long-term more than the perceived harm of not participating in this retreat within Moffat County,” she said.

Mathers said he “had a real problem” with the retreat being in Steamboats Springs instead of Moffat County.

“I just felt like they could have done it here locally somewhere,” he said. “It upset me that they took tourism money out of our county.”

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