Business File: SmartWool promotions focused on global market

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Chris Hahn

— Steamboat Springs-based SmartWool recently announced three internal promotions to newly created positions, naming former chief administrative officer Chris Hahn its general manager, international business naming controller Bob Ranftl its chief financial officer and naming director of sourcing Les Wong its vice president, value chain.

SmartWool stated in a news release that the moves are intended to “better position the company for increased global growth.”

Hahn’s new role will send him and his family back overseas. Hahn has been with SmartWool for more than six years and was promoted to general manager, Europe, in 2008. He returned to Steamboat to become chief administrative officer in 2009. In his new role, based in London, he’ll oversee daily operations for SmartWool’s Europe and Asia Pacific teams.

“This change signifies the importance we place on our international relationships and brand development in those regions” Hahn said in a news release.

SmartWool has split Hahn’s chief administrative officer position into the new positions held by Ranftl and Wong. Those men also will be heavily involved in SmartWool’s increased global outreach.

“Global brand consistency at every level is imperative for us to achieve our goals as a company. We want our partners to experience the same SmartWool service and branding no matter where they may be located — London, Beijing or Denver, Colo.” said Mark Satkiewicz, SmartWool president and general manager. “This restructuring will create a strong foundation for growth and maximize the opportunities for increased consumer connections with the SmartWool brand.”

All changes are effective as of last week. Learn more about SmartWool at www.smartwool.com.

First Impressions will host business breakfast

First Impressions of Routt County is hosting a business outreach breakfast from 7:30 to 9 a.m. Aug. 11 at Rex’s American Grill & Bar, adjoining the Holiday Inn of Steamboat Springs on U.S. Highway 40 south of downtown. The free event includes a free breakfast and discussion of local child care, early childhood programs in Routt County, tax incentives available to businesses and how child care issues affect employees and businesses. All are welcome. To reserve a spot, e-mail RSVP@steamboatchamber.com or call the Steamboat Springs Chamber Resort Association at 970-875-7000.

Business Life is Sweet now is taking orders

The Steamboat Springs Chamber Resort Association announced last week that Kendall Silverberg now is taking orders with her new business, Life is Sweet, which offers custom-made cakes and sweets. Based in Steamboat Springs, Life is Sweet offers deliveries and special orders for weddings, engagements, anniversaries, births, birthdays and more. Call 970-723-4578 or visit www.lifeissweetco.com.

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