Steamboat Springs Routt County-based Storm Mountain Roasters has hit a couple of college campuses. Julie Spitzley's roasts won a taste contest at Lake Superior State University in Sault Ste. Marie, Mich. Her products appeared in four of the school's coffee shops two weeks ago for free.
Coffee drinking quadrupled. A week later, when the shops started charging, coffee sales were double what they had been, Spitzley said. She attended Lake Superior State.
"They love it; they're happy with it," she said.
Spitzley also was surprised to discover a significant price difference.
"Through that tasting, I found out that we are less expensive than some of the larger national roasters," she said.
Storm Mountain Roasters also sells bags of coffee at The Ohio State University, Spitzley said.