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Steamboat Springs — Olympian Todd Lodwick, rancher Jerad Iacovetto, Honey Stinger sales manager Adam Spector and golf pro Luke Brosterhous would seem to share little in common other than a 970 area code.

But another similarity emerged in the spring when each got the unexpected opportunity to be fashion models for Outside magazine.

The popular magazine for outdoor enthusiasts usually uses its ink to print Jon Krakauer stories and highlight the newest gear. The November issue, however, features Lodwick, Iacovetto, Spector and Brosterhous as models in the magazine’s monthly Style section.

Lodwick was featured on the cover of the edition mailed to subscribers. The newsstand edition of the issue does not feature Lodwick on the cover.

“It was pretty cool,” Lodwick said Thursday. “You know the economy is going to pot when a Nordic guy is on the cover.”

The photo shoot took place in April, and the Steamboat foursome was in awe at the lengths Outside went to make them sparkle.

“They had a whole hotel room full of boxes of clothes for us to wear,” said Brosterhous, who has worked as a golf pro and Alpine ski coach in Steamboat for nine years. “I really wasn’t expecting to see that kind of production.”

He said a New York photographer with two assistants, as well as two Los Angeles stylists, helped bring out everyone’s best side.

The group spent a day and a half shooting at Steamboat Ski Area just days after the resort closed for the season.

It was, above all else, a unique experience, Iacovetto said.

He is photographed modeling a $160 pair of Polo Ralph Lauren jeans.

“I’ve never owned a pair that cost more than $60,” he said.

That’s still the case. The models weren’t allowed to keep their clothes.

Spector, meanwhile, marveled at the post-production work.

The national sales manager at Honey Stinger said midway through a day of shooting, a dog bit through the jacket that had been supplied for him and the down stuffing erupted through the hole.

There’s no evidence of as much in the photos, though.

“They made us all look a lot better than we do,” he said.

All said the experience — arranged through the Steamboat Springs Chamber Resort Association — was novel and fun.

Calls from forgotten friends have become regular, as has relentless razzing around the office and town.

Iacovetto, unsure how his one-day stint as a fashion model will go over among the other ranch hands at Saddleback Ranch, is determined to keep the photos under wraps.

“They’re probably never going to see it,” he said, laughing. “I’m at least going to try to keep it away from them, anyhow.”