Vail lift tickets hold at $97

Aspen at $96 for pass; Steamboat, Telluride charge $95

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— Like Aspen, Vail decided this wasn’t the year to flirt with a $100 single-day lift ticket.

And Steamboat Ski Area backed off a plan to increase its single-day tickets to $97.

Vail is charging $97 during the holiday season, the same as last season. Aspen Skiing Co. disclosed Dec. 19 that it would keep its peak-season lift ticket price at $96.

Both resorts offer customers opportunities to purchase tickets at discounted rates. During the holidays, Aspen is selling a four-day adult lift ticket for $348, or $87 per day, for example. Vail is charging $356, or $89 per day for the four-day adult ticket.

The highest prices are paid for customers who must buy a single-day, walk-up rate.

Aspen Skiing Co. is adding a $5 refundable fee to lift ticket prices this season. It went paperless, shifting to a ticket that can be scanned by its new radio-frequency gates.

Customers can keep the tickets and reuse them later this season or in future seasons. Or they can turn them in and get the $5 refund.

The $5 fee is the same whether a single-day or multi-day ticket is purchased.

Aspen and Vail have traditionally had the highest lift ticket prices, but they were challenged by Steamboat this year. Steamboat Ski Area is charging $95 per day from now until the second-to-last week of the ski season. The per-day cost to ski at Steamboat is the same whether a skier purchases a single-, two-, three-, four- or five-day ticket.

Steamboat charged $91 last season.

Many resorts opted to keep their prices the same as last season at a time when shoppers, even the wealthy, are seeking bargains and discounts.

Telluride kept its peak lift ticket price at $95, the same as last season. Stowe, Vt., is sticking to $89.

Like Steamboat, Deer Valley, Utah, increased its lift ticket price this year, going from $86 to $90.

Comments

JLM 4 years, 3 months ago

The economic elitism evidenced by the pricing of a ski lift ticket will ultimately be its undoing. While I cannot find fault with ski area owners as they are stuck with a difficult financial challenge to make a profit, I can only say that I personally will be spending more time that would have gone to skiing at the beach in Mexico.

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max huppert 4 years, 3 months ago

as much as steamboat charges you would think they could make some more snow, the mountain sucks right now. would be nice if they did more for locals. how about a season pass for $500.00

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dave mcirvin 4 years, 3 months ago

The average middle class family can't afford numerous ski vacations and the ski industry will continue to take a hit even during a good or recovering economy. Ski resort real estate is stagnant and Fortress-Intrawest is bleeding cash nearly as fast as the US gov't in the middle east. With the sale of Copper Mtn and the amount of accumulated/leveraged debt recently reported by Bloomberg News, there is no way they can afford to sell $500 season passes to anyone let alone to the locals. It would be nice but I wouldn't hold my breath and I'm not sure why locals should be entitled to such a deal (and I'm a local and I don't know what I do special for ski corp besides buy season passes, two $50 discount day passes for family visitors, mtb ride for free up their trails during summer, park in Meadows lot and ride the shuttle for free and consume a few ahi tuna sandwiches, black bean burgers and beers.). The spartan New Years Eve fireworks show the past 2+ years (and likely tomorrow) serves as a great barometer for the financial state of Intrawest.

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seeuski 4 years, 3 months ago

stormpeak, Don't you mean the U.S. Gov't is bleeding our money here, there and everywhere? Spread the wealth brother.

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ybul 4 years, 3 months ago

That debt burden is a wonderful thing in good times. However, people failed to see it has just the opposite effect when things go south. Given the previously available credit it is no wonder why most things are so expensive, as most people need to service their debt burdens. Too bad we all were not more frugal and we would not be in this mess.

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