Tuesday, December 29, 2009
Vail Like Aspen, Vail decided this wasn’t the year to flirt with a $100 single-day lift ticket.
And Steamboat Ski Area backed off a plan to increase its single-day tickets to $97.
Vail is charging $97 during the holiday season, the same as last season. Aspen Skiing Co. disclosed Dec. 19 that it would keep its peak-season lift ticket price at $96.
Both resorts offer customers opportunities to purchase tickets at discounted rates. During the holidays, Aspen is selling a four-day adult lift ticket for $348, or $87 per day, for example. Vail is charging $356, or $89 per day for the four-day adult ticket.
The highest prices are paid for customers who must buy a single-day, walk-up rate.
Aspen Skiing Co. is adding a $5 refundable fee to lift ticket prices this season. It went paperless, shifting to a ticket that can be scanned by its new radio-frequency gates.
Customers can keep the tickets and reuse them later this season or in future seasons. Or they can turn them in and get the $5 refund.
The $5 fee is the same whether a single-day or multi-day ticket is purchased.
Aspen and Vail have traditionally had the highest lift ticket prices, but they were challenged by Steamboat this year. Steamboat Ski Area is charging $95 per day from now until the second-to-last week of the ski season. The per-day cost to ski at Steamboat is the same whether a skier purchases a single-, two-, three-, four- or five-day ticket.
Steamboat charged $91 last season.
Many resorts opted to keep their prices the same as last season at a time when shoppers, even the wealthy, are seeking bargains and discounts.
Telluride kept its peak lift ticket price at $95, the same as last season. Stowe, Vt., is sticking to $89.
Like Steamboat, Deer Valley, Utah, increased its lift ticket price this year, going from $86 to $90.