Saturday, December 19, 2009
Aspen Single-day lift ticket prices jumped to $89 at the Aspen Skiing Co. and Vail Resorts ski areas last weekend, but neither company will tip its hand on the peak prices they will charge during the holidays.
Aspen charged $96 last season, and Vail came in at $97.
“Tickets will not be over $100,” said Aspen Skiing Co. spokesman Jeff Hanle.
The peak season price will be announced Saturday, he said.
Vail Resorts spokeswoman Kelly Ladyga said peak season pricing is under consideration and likely will be announced early next week.
Other resorts already have set the bar. A customer service representative in Steamboat’s reservations office said the walk-up single-day lift ticket price during the holidays will be at least $97. That is up $6 from last season. The ski area’s Web site said three-day tickets will be sold for $97 per day during the holidays. Single-day prices rarely are lower than the multi-day price.
Ski industry officials insist the single-day lift pass price is over-scrutinized. Sales of single-day tickets are a small part of the overall market, yet they always garner a lot of media attention.