Aspen, Vail ski ticket cost nears $100 mark

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— Single-day lift ticket prices jumped to $89 at the Aspen Skiing Co. and Vail Resorts ski areas last weekend, but neither company will tip its hand on the peak prices they will charge during the holidays.

Aspen charged $96 last season, and Vail came in at $97.

“Tickets will not be over $100,” said Aspen Skiing Co. spokesman Jeff Hanle.

The peak season price will be announced Saturday, he said.

Vail Resorts spokeswoman Kelly Ladyga said peak season pricing is under consideration and likely will be announced early next week.

Other resorts already have set the bar. A customer service representative in Steamboat’s reservations office said the walk-up single-day lift ticket price during the holidays will be at least $97. That is up $6 from last season. The ski area’s Web site said three-day tickets will be sold for $97 per day during the holidays. Single-day prices rarely are lower than the multi-day price.

Ski industry officials insist the single-day lift pass price is over-scrutinized. Sales of single-day tickets are a small part of the overall market, yet they always garner a lot of media attention.

Comments

Rossiman 5 years ago

The single ticket price gets a lot of media attention at Steamboat because it is the same price as the multi-day ticket! The only advantage to a multi-day in Steamboat is not having to stand in line every day. However, given the confusion and lack of service evident in the ticket office when my friends were buying tickets last week, this would be priceless.

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Troutguy 5 years ago

And the ski industry can't figure out why skier numbers have been flat for the last 20 years. Maybe it's because people have to take out a second mortgage for a ski trip with the family. Along with the pro ballpark food prices, skiing just isn't a very affordable activity.

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MsRed 5 years ago

So by the time its all said and done, the average ski vacation (for a small family) is costing around $10,000.00.......I think most people will be more concerned about "basic life needs" versus taking a ski vacation......just my opinion.

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