If you go
What: Bike-In movie screening of "Caddyshack," sponsored by SmartWool and New Belgium Brewing Co.
When: 8:30 p.m. Wednesday
Where: Base of Howelsen Hill
Cost: Free for bike riders, $2 suggested donation for drivers
More information: Moviegoers are asked to bring a can of food for the LIFT-UP Food Bank. Proceeds from beer sales and admission benefit Routt County Riders, a community cycling club and advocacy group
Steamboat Springs SmartWool, New Belgium Brewing Co. and Routt County Riders are asking movie lovers to leave their cars at home Wednesday evening and to take two-wheeled transportation to Steamboat's inaugural Bike-In Movie.
A PG-13-rated edition of the comedy classic "Caddyshack" hits a 20-by-24-foot inflatable screen at 8:30 p.m. Wednesday at the base of Howelsen Hill. Admission is free to bike riders and $2 for drivers.
SmartWool Field Marketing Manager Rob Shoaf said the company started meeting with New Belgium representatives about a year ago to talk about sustainability. In addition to participating in New Belgium's efforts to get more people biking, SmartWool showed interest in bringing the brewery's Fort Collins-based Bike-In Cinema film series to Steamboat.
Event organizers chose "Caddyshack" - a 1980s golf comedy starring Rodney Dangerfield, Chevy Chase and Bill Murray - as the title film of what could be an annual event, Shoaf said.
"We felt like this was a terrific event to raise awareness around biking, driving less. And what a great way to talk about it to bring this iconic film, 'Caddyshack,' to Steamboat Springs," Shoaf said.
SmartWool and New Belgium tapped Routt County Riders, a community biking club and advocacy group, as the event beneficiary; the group will receive proceeds from admission and beer sales.
Routt County Riders hopes to promote club membership and community biking at the event as well as use proceeds for several ongoing and upcoming projects, club spokeswoman Riley Polumbus said.
"We're just excited to be involved because it's a community biking event, and we always want to encourage people to ride their bikes, and ride safely," Polumbus said. The group's projects include trail building on Emerald Mountain and around Routt County; advocating for safe road conditions for cyclists; and efforts to make Steamboat Springs attractive to local and visiting bikers, she said.
Outdoor Cinema Network will set up a 20-by-24-foot inflatable movie screen. SmartWool and New Belgium are handling all operational costs, including the movie screen, permits and fencing, Shoaf said.
Bike parking will be available around the edge of the event area. Fireside Catering, Bob's in the 'Boat and Zamboni Shaved Ice will sell food, and New Belgium will sell beer. Outside alcohol is prohibited, and moviegoers may bring a blanket or lawn chair.