Beau Jo's Mountain Bistro manager Bill Doyne, dressed as his alter ego, Don Bling, displays a pie outside the restaurant Wednesday afternoon. The restaurant is hosting the Inaugural Mountain Pie Madness pizza-eating contest at 3 p.m. May 31.

Photo by Matt Stensland

Beau Jo's Mountain Bistro manager Bill Doyne, dressed as his alter ego, Don Bling, displays a pie outside the restaurant Wednesday afternoon. The restaurant is hosting the Inaugural Mountain Pie Madness pizza-eating contest at 3 p.m. May 31.

Champion of chow

Beau Jo's contest to crown pizza-eating master

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The prize package for the champion eater includes a free Beau Jo's large pizza every week for a year.

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There's not much getting around the motivation for holding an eating competition at your restaurant.

"Shameless self-promotion" is the reasoning manager Bill Doyne gives for the Inaugural Mountain Pie Madness at Beau Jo's Mountain Bistro. Of course, Doyne says this as his alter ego, Don Bling. And that's where Mountain Pie Madness gets interesting.

Sporting an American flag cape and a dollar sign necklace, Doyne's cash-money persona is hoping to get at least 15 people to sign up for the pizza-eating contest, which will give entrants 10 minutes to make as much progress as they can on a large size of one of Beau Jo's thick-crusted pies.

"We're looking for people with big appetites and bigger personalities," Bling said. "It's all about having fun."

Costumes are encouraged, an element of the event contestant Chris Baumann said he plans to take to heart. Although he won't divulge anything about his get-up - he does admit that it came from a thrift store and that it involves a pair of purple rollerblades, Baumann said he already has started prepping for the competition.

Baumann's training regiment stays in line with Bling's event planning philosophy: "I plan to eat a lot of Beau Jo's lunch buffet," he said. "And maybe just stay in there for a couple of hours."

Bling plans to make the contest an annual mud-season event to kick-start the summer, and hopes to convince the other eight Beau Jo's locations in Colorado to hold similar contests and crown regional winners.

"That way we can find Colorado's most prolific pizza pontificator," Bling said.

The prize package for the champion eater includes a free Beau Jo's large pizza every week for a year, a yearlong membership to Peak Fitness Center and a custom-made leather belt from Bear Valley Saddlery, as well as a bevy of gifts for runners-up, including contributions from BAP, Celebrations and The Local.

Anyone can enter, Bling said, so long as they have "$25 and a pulse." In the end, he said bragging rights for the contest winner could be just as hefty a reward as anything in the prize package.

"Fame and fortune will follow them for a year."

Comments

rsssco 6 years, 7 months ago

To Bill Doyne and the Beau Jo's Mountain Bistro Corporation,

I assume you don't realize that wearing the American flag in the fashion you are doing in the picture accompanying this article is not just disrespectful (even more so on Memorial Day weekend), it is also a violation of the federal Flag Code.

U.S. CODE TITLE 4--FLAG AND SEAL, SEAT OF GOVERNMENT, AND THE STATES; CHAPTER 1--THE FLAG; SEC. 8. RESPECT FOR FLAG reads in the pertinent parts:

(d) The flag should never be used as wearing apparel... (i) The flag should never be used for advertising purposes in any manner whatsoever... (j) No part of the flag should ever be used as a costume or athletic uniform.

Mr. Doyne, I assume you meant no disrespect but as a representative of Beau Jo's it would be nice if you would stop using the flag as an advertising vehicle in violation of federal law.

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beaujos 6 years, 6 months ago

To all veterans and all those who may be offended by the likeness of the American flag being used as a cape, Bill and everyone at Beau Jo's wishes to apologize. And while the cape is a purchased costume and is not a flag, we understand that the appearance is as much the issue as anything. Our intent with the promotion is to celebrate what makes this country so great and the last thought was to do something disrespectful. There will be no cape tomorrow but hopefully everyone will enjoy the event. Beau Jo's

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