Bill Jensen, the top executive at Vail Mountain and president of Vail Resorts' mountain division, has been named chief executive officer of Intrawest ULC, the parent company of Steamboat Ski and Resort Corp. Jensen will take over June 1, Intrawest officials announced in a news release Tuesday.
Jensen will succeed current Intrawest CEO Alex Wasilov, who will return to his former post on Intrawest's Board of Directors. It was during Wasilov's tenure as CEO that Intrawest completed the $265 million purchase of the Steamboat Ski Area from American Skiing Co.
The Steamboat Ski Area and the rest of Intrawest's mountain resorts are excited to see Jensen's strategic plan and vision take shape, said Andy Wirth, executive vice president for Steamboat Ski and Resort Corp. and chief marketing officer for Intrawest.
"He's clearly very experienced in every facet of mountain resort operations, so his input will be welcomed by resort chiefs and operating officers," Wirth said.
Intrawest operates two other Colorado resorts, Copper Mountain and Winter Park, as well as British Columbia's Whistler Blackcomb, a host venue for the 2010 Olympic Winter Games.
As president of Vail Resorts' mountain division, Jensen oversaw Beaver Creek, Breckenridge, Keystone and Heavenly mountains, in addition to his duties at Vail.
Since Jensen became chief operating officer at Vail Mountain in 1999, the resort gained repeated No. 1 rankings in SKI magazine's annual poll. He also presided over Vail's move to 100 percent wind power.
Jensen joined Vail Resorts in 1997 as chief operating officer at Breckenridge Ski Resort, according to the news release.
Before joining Vail Resorts, Jensen served as president of Fibreboard Resort Group, for which he oversaw California's Northstar-at-Tahoe, Sierra-at-Tahoe, and Bear Mountain resorts. He also served as vice president of marketing for Sunday River Ski Resort in Maine. Jensen has served as chairman of the National Ski Areas Association since 2006.
The Vail Daily contributed to this report.