Vail exec named Intrawest CEO



Courtesy photo

Bill Jensen, CEO of Intrawest.

Bill Jensen, the top executive at Vail Mountain and president of Vail Resorts' mountain division, has been named chief executive officer of Intrawest ULC, the parent company of Steamboat Ski and Resort Corp. Jensen will take over June 1, Intrawest officials announced in a news release Tuesday.

Jensen will succeed current Intrawest CEO Alex Wasilov, who will return to his former post on Intrawest's Board of Directors. It was during Wasilov's tenure as CEO that Intrawest completed the $265 million purchase of the Steamboat Ski Area from American Skiing Co.

The Steamboat Ski Area and the rest of Intrawest's mountain resorts are excited to see Jensen's strategic plan and vision take shape, said Andy Wirth, executive vice president for Steamboat Ski and Resort Corp. and chief marketing officer for Intrawest.

"He's clearly very experienced in every facet of mountain resort operations, so his input will be welcomed by resort chiefs and operating officers," Wirth said.

Intrawest operates two other Colorado resorts, Copper Mountain and Winter Park, as well as British Columbia's Whistler Blackcomb, a host venue for the 2010 Olympic Winter Games.

As president of Vail Resorts' mountain division, Jensen oversaw Beaver Creek, Breckenridge, Keystone and Heavenly mountains, in addition to his duties at Vail.

Since Jensen became chief operating officer at Vail Mountain in 1999, the resort gained repeated No. 1 rankings in SKI magazine's annual poll. He also presided over Vail's move to 100 percent wind power.

Jensen joined Vail Resorts in 1997 as chief operating officer at Breckenridge Ski Resort, according to the news release.

Before joining Vail Resorts, Jensen served as president of Fibreboard Resort Group, for which he oversaw California's Northstar-at-Tahoe, Sierra-at-Tahoe, and Bear Mountain resorts. He also served as vice president of marketing for Sunday River Ski Resort in Maine. Jensen has served as chairman of the National Ski Areas Association since 2006.

The Vail Daily contributed to this report.


Taglet 9 years, 4 months ago

This is terrific. Steamboat is finally under the leadership of professional and proven management. I wouldn't be surprised if there are a few major personnel changes locally at Steamboat in the next year.


dogd 9 years, 4 months ago

Let Jensen know early and often -Steamboat is VERY PROUD of NOT being Vail. Steamboat was not brought in on trucks in the 1970's as a fake Euro village. We have some slash and burn development types here, but in spite of that we are a town. An American town. Keep the fake Euro crap in Vail, where it (belongs?)


older_dude 9 years, 4 months ago

Let him know early and often about a few other things too ... like the ski area's complete inability to handle the Christmas/New Year's crush, as evidenced by chaos in the Meadows parking lot, brand-new state-of-the-art lifts that can't be fired up in the morning, etc.


JLM 9 years, 4 months ago

OK, Jensen, welcome to Steamboat and now let's right away rag him just a bit! Sheesh! The fella isn't even coming to town until June. Give him a freakin' break!

Uhhh, Steamboat is a little drinking town with a big skiing problem. It's freakin' Skitown USA, ya'll!

So, Jensen, you get that mountain skiing hard and fast and safe, ya hear! Don't pay no never mind to these dumba##s cause they ain't paying the bills.

World class talent will create a world class ski mountain in a world class setting. Welcome, welcome, welcome Jensen and have a nice damn day!


dogd 9 years, 4 months ago


Just what part of Texass are you from? It is never too soon to let ANY VALEY (VAILIEsp?) know that the Euro-phony motiff ain't gonna fly around here.

By the way pilgrim, if you think that there is no actual connection between local attitudes and the bills getting paid on that mountain you are a flat out turkey. There is a correlation. Tex.


JLM 9 years, 4 months ago

Dog doo ---

Aw shucks, home boy, you're right what we really need is some good old fashioned neighborly welcoming committee to give the head of the most important company in SBS the right impression of what a bunch of transplanted pseudo-local pinheads truly live in SBS.

You may not have picked up on this, so I'll say it real slow --- SBS is a tourist destination and the tourists (even the ones from Texas, rube) are paying the bills for everybody. The locals only get to serve them. That's why it's called a 'service economy.'

Euro-phony (which at this junction in time is only pure conjecture on your part) is only an inch deep but small minded pseudo-local white trash is to the bone.

And, hey, have a nice damn day, ya hear, cowboy?

PS --- maybe we should burn a cross in the guy's front yard when he arrives in June but it's not too early to get our sheets cleaned is it?

Grow up, rube!


dogd 9 years, 4 months ago

JLM: I am not a pseudo-local, whatever that is. My roots here are as deep as anybody you might meet. Generations.

Small-minded psuedo-local white trash??? Wrong x 3 Gomer.

The post wasn't about cross-burning Tex. I have forgotten more about this place than you (considering your agressive ignorance) are likely to pick up.

JLM, in spite of the arrival of people like you, there are still some things that Mr. Jensen should know about Steamboat coming in:

  1. Unlike Vail this is NOT a company town.

  2. We have traditions in culture, architecture, and skiing that were not copied from Kitzbuhel. There will be a tremendous amount of development and re-development under Mr. Jensen's watch. The fake Euro-Vail approach should not happen here-and there may be a tendency to think of us as Vail jr.-the Vail farm team-maybe even replicate a Vail specific structure here and there-to save on blueprints and engineering (when that happens you get an obnoxious misfit like the Eastern Chateaux- Steamboat Grand).

  3. Intrawest has not been shy about steamrolling proud traditions to make a quick buck. They wiped out the decades old ski-jumping program at Winter Park, and offered NO assistance to relocate the facility.

  4. This still a community and that makes this place different than the other places Mr. Jensen's (foreign) corporation has holdings. By the time the locals have reason for sheets and crosses it will be too late.

JLM: let's make deal- when Mr Jensen gets here- you can kiss his#$$$%$# and I'll see if somebody with access can make sure that he is made aware that this Ain't VAIL. Just in case.


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