Business file for April 20

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Gorder leaves Sundance for SmartWool

SmartWool, the Steamboat Springs, Colorado-based Merino wool apparel and accessories company, has announced the recent hire of Kelly Gorder as the company's new director of apparel. Gorder is the former divisional merchandise manager at the Sundance Catalog Co.

As the new director of apparel, her responsibilities include the development of seasonal sales programs that drive product initiatives and new market opportunities. She will lead the strategic planning process for apparel and accessories and work with agency sales reps on development of account business plans and promo programs.

Gorder comes to SmartWool with more than a decade of experience in merchandising from her product line manager role at REI to her merchandising analyst position at Target Stores. Most recently, she was the divisional merchandise manager for the Sundance Catalog in Salt Lake City. She was responsible for planning, developing and managing all aspects of merchandising with the fashion product at Sundance.

"We see the apparel side of our business as one of our biggest growth opportunities," Mark Satkiewicz, vice president of sales at SmartWool said. "Kelly has the expertise to fully capitalize on our current business momentum and take our program to the next level. Meanwhile, her passion for outdoor sports and the mountain lifestyle embodies the essence of the SmartWool brand and culture. She's an excellent complement to our company."

"As an avid outdoor enthusiast, SmartWool has been a part of my life for quite some time," Gorder said. "I'm excited to be joining such a reputable team with so many opportunities. People are now rediscovering wool - Merino wool specifically - as the performance fabric of choice. What they don't realize is that SmartWool offers a full line of everyday clothing that can handle whatever adventures the day may bring. I hope to help bridge that gap in the minds of the consumer."

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