Steamboat Springs The boost in his business from Rocktober crowds is great.
But for The Tap House Sports Grill owner Gary Saxe, the Colorado Rockies making it to the World Series is even better.
As baseball fans in Steamboat Springs geared up for Game 1 of the World Series on Wednesday, bars and restaurants primed themselves for crowds full of what Saxe termed "Rocktober fever."
At the Old Town Pub & Restaurant on Lincoln Avenue, lunchtime patrons were scoping out the best seats and tables - hours before the first pitch - to watch Colorado's debut in the Fall Classic, bar manager Jeff White said.
The Rockies have won 21 of their past 22 games on the way to the World Series. The excitement has kept the crowds fun, White added.
"They're just excited to be here. It gives them something to cheer about together," he said.
But not all of Steamboat is cheering for the Rockies as they take on the Boston Red Sox.
Student Chris Stewart, a New Hampshire native, was stocking up on drinks Wednesday afternoon to watch Game 1 with friends he called the "five other Red Sox fans" at Colorado Mountain College.
Saxe said a big Red Sox following in Steamboat will make this year's World Series particularly exciting to watch.
Restaurant and bar owners are preparing for that excitement by adding extra staff on game nights and creating tie-in drink specials, such as cheap pints of Coors Light in honor of the Rockies' home ballpark, Coors Field in Denver.
Business has been up a little all month, Saxe said, and stayed up even though the Rockies finished the playoffs early - everyone has been eager to see which team Colorado would play in the World Series, he said.
Pirate's Pub owner Kevin Nerney said he is expecting World Series-related business that is comparable to crowds for the Super Bowl. A stream of baseball fans flowed into the pub late Wednesday afternoon, again more than an hour before the game.
Saxe said he expects Monday to be a particularly big night for the Tap House. In addition to the potential Game 5 of the World Series, the Denver Broncos play the Green Bay Packers on Monday Night Football - both home games for Colorado teams.
"It's been fun to watch the Rockies do really well, and it's great for business," he said.
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