Business File for May 20

Moose Mountain ad recognized in magazine

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Why replace the heads of models with those of moose? Because it's funny.

That was Moose Mountain Trading Co. owner Jennifer Wilson's thinking for her advertising campaign.

The concept was recognized on page 83 in the May issue of Entrepreneur Magazine as an example of using humor in marketing.

"It's really gratifying," Wilson said. "It's such a simple concept and fitting for the store. And, it's out of the box."

The article can also be found on the magazine's Web site, www.entrepreneur.com.

Wilson said the magazine contacted her, and reporter Gwen Moran interviewed her twice.

Wilson said the marketing campaign was inspired by the teachings of destination business consultant Jon Schallert.

SmartWool distributes $90,000 in grants

SmartWool Corporation announced the latest round of grant recipients from the SmartWool Advocacy Program, which includes the SmartWool Advocacy Fund and the SmartWool Breast Cancer Fund. This round of grants includes $90,000 in financial and product support distributed among 25 charitable organizations in the United States.

This latest round brings SmartWool's total giving to $300,000 through five rounds. Since its inception in April 2005, the SmartWool Advocacy and Breast Cancer Funds has awarded financial grants and SmartWool products to industry, outdoor, youth and breast cancer non-profit organizations.

Steamboat Village Brokers announce awards

Steamboat Village Brokers, Ltd. announced several awards at the firm's annual banquet. Joan Conroy was recognized as the 2006 Top Producer for the firm for the second consecutive year. A Steamboat resident since 1977, Conroy has more than 15 years of real estate experience in Steamboat. Suzie Spiro was presented with the 2006 Outstanding Service Award for her contributions to the Steamboat Village Brokers' team. Arlene Zopf garnered the 2006 Outstanding Production Award for the year's most significant production increase.

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