Sweet Potato Lingerie store owner Leslie Faulkner, right, and employee Jamie Buick began welcoming customers into their new shop when its doors opened Tuesday in Steamboat Springs.

Photo by Brian Ray

Sweet Potato Lingerie store owner Leslie Faulkner, right, and employee Jamie Buick began welcoming customers into their new shop when its doors opened Tuesday in Steamboat Springs.

Men big shoppers at downtown lingerie store



Sweet Potato Lingerie store owner Leslie Faulkner, shown here Thursday afternoon, began welcoming customers into her new shop when its doors opened Tuesday in Steamboat Springs.

If you go

Sweet Potato Lingerie

Where: 117 Eighth Street

Open: 10 a.m. to 7 p.m., Monday through Sunday

Open until 10 p.m. through Christmas Eve

Call: 879-LOVE (879-5683)

— Although sales of women's undergarments and sleepwear are Sweet Potato Lingerie's bread and butter, since the new downtown store's opening Tuesday, men have been by far the best customers.

"There's been more men shopping for their wives than women," manager Jamie Buick said. "And the women are buying stuff for their husband's stockings."

Owner Leslie Faulkner was driven to start the new venture in Steamboat Springs after visiting a "trashy" lingerie shop she was not too fond of while on vacation in Palm Springs, Calif., last winter.

"The lingerie store was so not classy - it didn't make you feel pretty or feminine," Faulkner said. "You just wanted to get your size and get out of there."

Faulkner had an equally disappointing experience when shopping for something special for her anniversary, when she was only able to track down a single, too-small, $200 corset at one specialty boutique in town.

"I thought, where are women buying their bras in town? Where do they go when they want a bustier or corset or something nice?" Faulkner said.

"Through my research, I found most women were buying their bras online, their lingerie online," she said. "And you get something online, and it doesn't fit."

Sweet Potato Lingerie's selection ranges from the everyday, with bras starting at $34, to the gamut of racy lingerie. The store also stocks a range of more modest sleepwear and intimate apparel for those with milder tastes, as well as a wide variety of sizes in its everyday and special occasion apparel.

"I wanted to have a huge variety of everything," Faulkner said. "There's a huge need for plus-size lingerie, because not every woman is a size five."

Faulkner's store also offers professional bra fitting and sells its own line of cosmetics and aromatherapy. A perfume bar is in the works, where men and women can mix their own scents.

Sweet Potato Lingerie's basement also stocks a selection of men's undergarments and sleepwear, costumes and bachelorette party supplies in Faulkner's self-described "fun room."

Faulkner predicts Valentine's Day will be the busiest time of year in her store, and she also expects sexy costumes to be big next Halloween.

Sweet Potato Lingerie is designed to give its customers a comfortable and intimate shopping environment, and to offer a little more privacy than buying lingerie in the middle of Wal-Mart, Faulkner said. Faulkner spent more than a month readying her store's space, in the former Union Cellular store on Eighth Street.

"I wanted a place where people would feel comfortable," Faulkner said. "This is supposed to be fun."


drgnchppr 9 years, 3 months ago

The women who live and work in Stmbt buy at Wal-mart because it's not $34 bucks a bra!


foodchain 9 years, 3 months ago

I am so excited that your town finally has a store that caters to the Size Extra Large Corset market. w00t!


foodchain 9 years, 3 months ago

"A perfume bar is in the works, where men and women can mix their own scents."

Since when is ok for men and women to mix their "scents" in public? P.U. Somebody open a window!

I suppose if the dogs in the off leash park can do that in public then it naturally follows that the humans would like to have a public place to do that.


foodchain 9 years, 3 months ago

"And the women are buying stuff for their husband's stockings."

= a joke that wrote itself.

p.s. there are many articles of clothing that should not be made in a size larger than a TWO.

Sound the foghorn!


handyman 9 years, 3 months ago

Dear foodchain- Do you think that the Victoria's Secret models are size 2? NOT!!!!!!!!!!! Women don't have to be extremely small and petite to have a nice figure. A size 2 is about the size of a thin 6th grader, no offense to the petite women out there. Tall women are not a size 2. All women are beautiful, lots of curves or few curves. Be realistic, the average women running around Steamboat is probably a size 8 or 10, which is less than the national average because we are a health conscious community.


foodchain 9 years, 3 months ago

fact: VS models are a size two.

reason: designers and clothing manufacturers make samples almost exlusively is size 2. Runway and catalog models generally must be able to wear the sample sizes.

If you want to see a man in a size XXXXL corset fine. To each his own. I prefer not to visualize that. Some things are better left in the closet.


JazzSlave 9 years, 3 months ago

Seems like an awfully limited niche market for a town this size. Good luck to Ms. Faulkner - I think she'll need it.

Hey - can I count on the Pilot to publicize my business?


handyman 9 years, 3 months ago

foodchain- I guess that the designer size 2 is nothing like size 2 in the real world.


steamboatlover 9 years, 3 months ago

Thanks for bringing in a business that will actually allow us women to shop in town even more. Wal-Mart is NOT where I want to buy my bra! I will be making a trip to your store soon to see what you have to offer, and thank you for not being yet another t-shirt or sporting good shop.

By the way - my husband is looking forward to "helping" me shop.

And foodchain - I'm sure that Wal-Mart or whatever thrift store you shop at will continue to love your business. Some of us prefer a little quality, and not just in the stranger items you seem to enjoy referencing here so much.


corduroy 9 years, 3 months ago

I was in there for Christmas Eve shopping and I love the place!! I refuse to give Walmart any of my money! They had a lot of neat lingerie sets that weren't horribly expensive, and the girls were more than helpful!

I don't think the general public realizes what a need there is for a place like this in Steamboat.. I could digress into all the other things Steamboat lacks that a big town has, but then I'd never ever actually have to visit Denver :)


drgnchppr 9 years, 3 months ago

Where do YOU work then.. cause I'd LOVE to afford something better than Wal-mart!


foodchain 9 years, 3 months ago

g.d. it. steamboatlover soooooo busted me for buying women's underpants at walmart and thrift stores. Hey, it ain't easy being a working man and having to wear my ill fitting scratchy thrift store bras and other cheap unmentionables that are made in China.

Steamboatlover, you so sharp. Please do tell how I might get my six year old son to understand that the now highly publisized "fun room" on 8th St. that he read about in the newspaper is probably not a place he should enter. It is probably not a place any child should enter. Calling it a "fun room" is asking for trouble.


foodchain 9 years ago

A "business traveler" who is shopping commando for underpants for his or her local mister or mistress has trust issues?

The joke continues to write itself...


ColoradoNative 9 years ago

If I had to bet I'd say Commando is nothing more than a local with an ax to grind with the owner.

Either that or sweet potatoe doesn't stock camouflage panties!


armchairqb 9 years ago

"fun room" sounds like a moral character issue. Did anyone notify city council?? we can't be having that sort of stuff going on in this prudish town. Not when a bar owner isn't allowed in his own bar.. tisk tisk


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