Success Steps seminar keeps small businesses in mind

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— In Amy Gregorich's mind, a Web site is a necessity for any business, no matter how small.

"I think that's how people find things these days," Gregorich said. "It's a universal resource for everything."

The "10 Habits of a Successful Web Site" will be the topic of a Success Steps breakfast seminar Gregorich is presenting Wednesday. The breakfast is part of a monthly series sponsored by the Small Business Resource Center at Colorado Mountain College.

Randy Rudasics, the center's director, said the topic was chosen primarily because seminars about the Web tend to be high in demand and draw large crowds of small-businesspeople.

"There seems to be a pent-up demand for knowledge on the Web," Rudasics said. "Most anyone who is selling a product or aspiring to grow beyond one or two employees needs to have" a Web site, Rudasics said. "Or anyone who wants to grow beyond the local area needs to have one."

Gregorich is the owner of Rocketgurl Website Consulting in Oak Creek. She has been an Internet consultant for 13 years. Most Web sites she helps develop are for small businesses. She said she hopes her presentation will be useful for people starting a Web site for the first time and for those hoping to improve an existing Web site.

Gregorich said the decision to create a Web site is only a small step and that businesses sometimes make the mistake of not thinking about what the goal of the Web site should be. She will offer tips on that as well as things such as defining a Web site's audience and making them in such a way that search engines can easily read them.

Gregorich said even the words on a Web site require special attention.

"There's a different style of writing for the Internet," Gregorich said. "It's hard for eyes to read on a screen."

As a result, Gregorich discourages simply copying information to a Web site from print brochures and other materials and recommends using shorter paragraphs and sentences.

Gregorich will present these and other suggestions at the breakfast from 7:30 to 9 a.m. Wednesday. The Success Steps seminars are held monthly for existing small-business owners in the area. The cost is $10 and includes a continental breakfast.

- To reach Brandon Gee, call 871-4210

or e-mail bgee@steamboatpilot.com

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