Newspapers' classified sections revamped

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— Readers may notice a few changes to the Steamboat Pilot & Today and Craig Daily Press newspapers' most popular section.

Looking for an antique phonograph, 1988 Volkswagon, a job, a place to live, or someone to work on your home? It should now be easier thanks to a revamped classified section.

"It's exciting to finally bring to the readers and advertisers the quality and clarity that a classified section should have," said Samantha Johnston, regional advertising director for the papers.

The biggest change readers will notice is the introduction of six main categories with prominent labels that better highlight and organize the listings. The categories are automotive, merchandise, personals, employment, garage sales, rentals and real estate.

Under those categories are subcategories listed in alphabetical order.

"We have all the same categories, but we grouped them under larger categories," Johnston said.

The most popular categories appear first in the classified section. Automotive is at the front.

The new classified section is better for readers and advertisers, Johnston said.

"They'll find that the ads will be more effective because readers will have an easier time looking at them," she said.

There also have been adjustments to the rates of classified ads.

"We thought it was important to adjust the rates relative to what is being sold," Johnston said. "Also, for the first time, we have added discounts for people who advertise frequently. The customer response to that has been great."

The Service Directory in the classifieds section also is becoming increasingly popular. It's an affordable option, Johnston said, and advertisers can customize the heading their ads appear under.

There may be a different look to the classified section, but placing the ad is still easy and there are several ways to do it, Johnston said.

- In person: 1901 Curve Plaza, corner of U.S. Highway 40 and Elk River Road. 8 a.m. to 5 p.m. Monday to Friday.

- Fax: (970) 879-2888

- Online: Post your ad at www.steamboatpilot.com

- Phone: (970) 879-1502 during regular business hours

- Deadline: 3 p.m. prior business day

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