Daily lift tickets to the Steamboat Ski Area will be given away each day in September on steamboatpilot.com in a joint promotion between the newspaper and the Steamboat Ski and Resort Corp.
In addition to the lift tickets, one season pass will be given away at the end of the promotion, as will two airline tickets.
As an added bonus, the Friday winners of the lift tickets also will receive $50 gift certificates good at Steamboat Ski Area businesses.
"With Labor Day right around the corner, the dream of white is floating through our offices," said Heidi Thomsen, spokeswoman for Ski Corp.
"So, with this promotion, we want to build local excitement for this season's $7 million in improvements - including the solar-powered Sunshine Express, the fully renovated food courts and the Zaugg Superpipe Cutter - by offering everybody the chance to win ski passes.
"What better to way celebrate Ski Town USA?"
The lift ticket giveaway is a chance for the newspaper to promote its re-designed Web site, steamboatpilot.com
Readers may enter the contest once each day at steamboatpilot.com. Contest entries are only available at steamboatpilot.com
The daily winners of the lift tickets will be drawn at random and announced by newspaper reporter Alexis DeLaCruz during her video news update each morning on the Web site.
At the end of the promotion, the 30 lift ticket winners will be entered in a drawing for a season pass.
All entrants will be eligible to win the free airline tickets.
Entrants may only win once. Employees and family members of both Steamboat Pilot & Today and Steamboat Ski Corp. are not eligible to win.
"This is a great partnership between Ski Corp. and the newspaper," said Pilot & Today publisher Bryna Larsen. "We're very excited about what we're doing on our Web site and the lift ticket drawings are a tremendous way to drive users to the site so they can experience all of our new features. And for Ski Corp., the promotion is a great opportunity to build momentum for what should be a great season."
Readers can start entering the contest Sept. 1 at steamboatpilot.com