E! show gets positive reviews

'Filthy Rich: Cattle Drive' comical in television debut Sunday


There were times, Jerad Iacovetto said, when his family had second thoughts about allowing E! Networks to use the Saddleback Ranch to shoot a summer reality show.

The production demands were high, and the needs of crew and camera operators forced the Iacovetto family and their employees to direct all attention away from ranch operations.

But on Sunday, the reality show "Filthy Rich: Cattle Drive" debuted, and if the remaining seven episodes are as comical as the first, E! may have found the summer hit it was searching for.

"I'll watch it again," Jerad Iacovetto said.

Friends and family packed The Tap House to watch the hour premier that left the audience -- most familiar with the ranching lifestyle -- entertained.

"It was just like that," Justin Iacovetto said, comparing the debut to what he remembers the first few days being like.

In June, 10 children of the rich and famous arrived at Saddleback Ranch dressed in designer clothes with little to no idea of what they would be expected to do. Justin Iacovetto said everyone had difficulty riding a horse, but the first episode focused on Courtenay Semel and her inability --r refusal --o do much work on the ranch. She spent the first few days wishing she was home and wasn't shy about it.

In fact, she placed a call to her father, Yahoo! CEO Terry Semel, asking him to call E! and "do something" because "this is abnormally difficult."

Sunday's premier introduced the viewing audience to the 10 contestants, who spent nearly three weeks working on Saddleback Ranch to raise money for two charities, including Routt County's own Humble Ranch.

As expected, most of the children spoke about their privileged lives, bragging about $2,000 a month phone bills and "in the ballpark" of $20,000 a month allowances.

When the contestants had difficulty moving cows from one point to another, it was difficult to hold back laughter.

"The second day was the worst of the whole thing," said Lane Cullen, Jerad Iacovetto's fiance, who also worked with the contestants.

In all, crews shot 450 hours of film that was condensed to eight, hour-long episodes, including commercials, Jerad Iacovetto said.

Needless to say, a lot of quality footage will be left out. The Iacovettos can't talk show specifics until they have aired on E!, but Justin Iacovetto said there was one thing left out of the debut he would have liked the audience to see.

"I wish they would have showed more of George Foreman," he said. "He was so gung ho about everything. On the first day, when they had to saddle the horses, he was so excited he threw his saddle over the horse."

George Foreman III is the son of former boxing great George Foreman.

"They were open to trying things most of the time," Jerad Iacovetto said.

Jerad Iacovetto and Cullen said they miss the cast. After spending nearly an entire month with the five men and five women, they developed an attachment to the personalities.

The show "Filthy Rich: Cattle Drive" airs at 8 p.m. Sunday on E!


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