Breakfast gives market research tools

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The Internet is making it easier for entrepreneurs in Steamboat Springs to understand the market for their goods and services.

The tools available to business people will be the subject of the latest Success Steps Breakfast at Colorado Mountain College. The theme for the breakfast is "Market Research and Marketing 101."

Scott Ford is one of three presenters who will appear at the breakfast from 7:30 to 9 a.m. Wednesday at Bogue Hall at CMC. He promised to give those attending some specific tools to aid their research.

"The key to doing market research is the understanding that no single tool will give an entrepreneur all the answers," Ford said. "It is knowing what tools are available, what the tools are capable of and more importantly, how the tools can be used in combination to arrive at an answer."

Ford is a counselor with the Small Business Resource Center at CMC. The other presenters are the Steamboat chamber's business resource director Noreen Moore and Alysa Selby. Selby is the project coordinator for the Reference and Adult Services Librarian Project at Bud Werner Memorial Library.

Moore will explain the difference between market research and marketing. Selby will tell the audience how her library can help them find very specific information about their target markets.

Ford said the Routt County Consumer Preference Survey, in combination with two Web sites -- freedemographics.com and thirdwaveresearch.com/mrttwr -- constitute a suite of powerful tools for entrepreneurs.

"I will show how one can use these three tools in combination with each other to arrive at some very interesting information about one's market," Ford said.

He will show his audience, step by step, how to assess the market and determine how much money is there for a specific business.

"The goal is to show the entrepreneurs how to access tools they can use," Ford said.

-- To reach Tom Ross call 871-4205

or e-mail tross@steamboatpilot.com

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