Moots Cycles is the Willy Wonka's Chocolate Factory of Steamboat Springs, Dan Hagney said.
People see the bike factory or know the building is there, but few ever go inside. The difference is that a golden ticket isn't required for entrance because Moots holds free tours.
With the recent creation of a triathlon club in Steamboat, Moots has agreed to hold a special factory tour for interested cyclists and triathletes at 6:30 p.m. May 4.
"We do tours every day," said Hagney, a Moots salesman. "But this triathlon club started up and wanted to do an in-house tour. We don't do it a lot. This is something unique."
Joy Rasmussen helped start the triathlon club and is excited for cyclists of all levels -- not necessarily triathletes -- to see the factory and talk to its employees.
"They go into detail about what makes Moots different, and it's an opportunity to ask questions about purchasing a bike," Rasmussen said. "They have so many incredible experts there who are total bike heads."
Moots is gearing up for a busy summer of open houses and tours, as not one, but two popular bike tours with thousands of cyclists make stops in Steamboat.
Cyclists from Ride the Rockies arrive from Granby on June 22 and head for Frisco on June 24. June 23 is a rest day in Steamboat with the option for a 65-mile loop ride on Twentymile Road.
Ride the Rockies hasn't stopped in Steamboat since 2001.
Riders on the Bicycle Tour of Colorado arrive from Granby on June 29. Moots is holding an optional 42.5-mile ride to Clark and back June 30. On June 31, the cyclists will leave for Walden.
Hagney plans to join the tour for the two-day trip from Steamboat to Fort Collins. The Bicycle Tour of Colorado has openings left for participants, a representative from the organization said. The cost to register is $350, and people can visit www.bicyletourcolorado.com for registration forms and other information.