Thursday, January 23, 2003
Super Bowl weekend is upon us. It's funny to me how the day has transformed itself into the biggest unofficial holiday in the nation, and it's just a sporting event.
But it's not just a game anymore, of course. As my buddy pointed out the other day, to understand the Super Bowl, start with the name.
It's so deeply carved into the American psyche, most don't even think about it. It's not the Championship Bowl. It's not the World Bowl or the National Bowl. There's nothing in the name that would indicate the winner of the game would attain world champion status, like other championship sporting events.
It's the Super Bowl. It's super and that's all you can say about it.
Look at the money involved. That's super.
Consider the halftime show entertainment or the pregame entertainment, which has included star acts from KISS to Michael Jackson -- nothing more than super.
The event is so super that people who don't even like football watch the Super Bowl.
Why is there so much super in the Super Bowl? Why do people buy into it?
I don't know, but for someone who just likes football, such as myself, the super in the Super Bowl goes super overboard. It's a distraction.
I'm super distracted when someone watching football for the first time all year is watching the Super Bowl and asks too many questions.
It's distracting to wait two hours for a lame super halftime show to end.
The super commercials are even distracting. People actually watch the Super Bowl to watch the commercials. That's just not right.
It's distracting because the super aura of the Super Bowl has gone well beyond the sidelines of the football game -- a true annoyance to the sporting purists.
Today, the Super Bowl is a big part of American culture and it's not because of athletics.
Yes, the Super Bowl -- and maybe professional football in general -- has evolved from being pure sport into true entertainment.
No one really cares who wins or loses anymore, it's how you watch you game that matters.