Billy Kidd, former Olympian and current director of skiing at the Steamboat Ski Area, is featured on the cover-flap of this week's Sports Illustrated.
In his trademark Stetson, Kidd is pictured skiing through Steamboat's famed Champagne Powder on this week's cover. According to a release from the magazine, the cover-flap edition is available at newsstands in Colorado.
Kidd won Olympic silver in 1964 and became America's first gold-medal winner at the International Skiing Federation's World Championships in 1970.
"We picked him because he best represents skiing in Colorado," magazine publicist Stephen Pechdimaldji said.
And in the opinion of the magazine, Colorado best represents skiing in North America.
"If you are a skier, Colorado is the first place that jumps into your mind," Kidd said. "There's the story of Colorado."
In honor of the magazine's 50th anniversary, SI is profiling the sports scene in all 50 states. Colorado is the 22nd state featured, and SI identified skiing as a sport unique to Colorado.
Both SI president Bruce Hallett and senior writer E.M. Swift, who wrote a story explaining why Colorado is America's skiing capital, are avid skiers who have visited Steamboat's slopes, Kidd said.
The six-page feature on Colorado also includes an "essay by SI senior writer and Boulder native Rick Reilly, plus a wide range of facts, figures and photographs highlighting the most memorable moments and personalities that have shaped Colorado's sports landscape," the release said.
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