Ski area raises its prices for passes

Skiers, riders have until Aug. 15 to get lowest rates on season and value cards

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— The Steamboat Ski Area has announced its season and value pass programs for the 2001-02 ski season reflecting price increases ranging from 2.2 to 4 percent, depending on the type of pass.

Local skiers and riders have until Aug. 15 to get the lowest prices on season and value cards.

An adult season pass will cost $865 through Aug. 15, up from $845 last year. That's an increase of 2.3 percent. The cost of a "20 and 10" pass goes up $15 to $645, also an increase of 2.3 percent.

The 20 and 10 pass offers 20 days of skiing during regular season Dec. 21, 2001 through April 4, 2002 plus 10 more days in the early and spring value seasons. Other value passes offer a similar split, with varying numbers of days and prices.

Adult season passes increase in price by $210 on Aug. 16, and the cost of a 20 and 10 value pass good for 30 days of skiing and riding, goes up $105 on that date.

Ski area spokesman Mike Lane said the price of a season pass this year means skiing could cost a dedicated skier or snowboarder as little as $6 a day if the pass holder made full use of it.

For 20 and 10 skiers and riders, the daily price would work out to $21.50 over 30 days. The daily price of skiing would go up to $22.50 for "10 and 10" value pass holders who will pay $455 for 20 days of skiing.

The ski area is also offering "10 and 5," and "5 and 5" value passes priced at $390 and $280 respectively.

Season passes for teens ages 13 through 18 went up $10 to $320 this year. Parents purchasing passes for children ages 6 through 12 will see those prices go up $5 to $195 this year.

Steamboat still has its family pass program which reached 900 youngsters last winter; for each parent or legal guardian purchasing a Steamboat adult season pass, one child, 12 or younger, in the same family receives a free season pass. Each additional child between ages 6 and 12 in the same family can purchase a season pass for $60 ($10 for ages 5 and younger). High school students in the same family receive a $50 discount when a parent purchases an adult season pass.

Skiers and riders hoping to take advantage of the lowest prices on season and value passes can accomplish the transaction via the Internet at www.steamboat.com and Vice President of Marketing Andy Wirth said the ski corp. is making strides in that regard.

"Purchasing season and value passes on the Web took a giant step forward this year with the new automated functions on steamboat.com," Wirth said. Purchasing the passes online is a fully automated process with e-mail verification and the ability for customers to speak with a live person, he added.

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