Good resigns position after first year


— Business is good for Jeff Good, the Steamboat Springs Winter Sports Club's director of marketing and public relations real good.

Good, who joined the club last September, announced May 12 that he was leaving to pursue a business with his wife, Nancy. Rick DeVos, the club's executive director, said Good will continue to work until his contract ends July 1.

"I was a little surprised this came so soon," DeVos said. "But Jeff is a very motivated and aggressive person, so I didn't see him staying with the club long term."

Good said the only reason for his departure is to pursue his personal business interests. Last fall, shortly after taking his marketing and public relations position, he and his wife started a company called Good Dynamics which offers second-home care, property management and administrative services.

"Good Dynamics is a business that (Nancy) and I really believe in. To make it fly, I have to do it full time," Good said.

Over the course of last winter, Good began to feel pulled between the Winter Sports Club, Good Dynamics and his family. While he said he met several of his long-term goals during the year, he said he feared he could no longer give 100 percent to any single venture. He also felt his work would eventually suffer as he tried to maintain his hectic schedule.

The Winter Sports Club hosted more than 60 competitions last winter as well as the Ski Swap, Ski Ball and Winter Carnival.

"I believe in the Winter Sports Club 100 percent," Good said. "This club is where I started my skiing career and, most important, formed the foundation from which I have built my life. The club is an awesome experience for everyone involved and a vital part of this community."

Ironically, t was improving the club's image in this community that was one of his highest priorities over the past year.

Good said there were a number of misconceptions about the club that had grown during its 80 years in the community.

Good feels, however, that over the past year more people have started to see the club in a different light. Good credits the coaching staff, volunteers, Winter Sports Club staff, and DeVos with making huge strides in this area.

"I think we re-exposed a lot of people to what the club was all about," Good said. "This is a very unique club in any community. I can't think of any other club that encompasses so many different disciplines and helps so many young people. When I returned to the Winter Sports Club last summer, it was an awesome opportunity for me to give back to the community and to the club that launched my career in skiing.

"I've enjoyed every minute of the last year and I've been incredibly fortunate to work with a great staff. The volunteers, committees and sponsors that we worked with were open to our ideas and very energized for the club's benefit."

DeVos said he was saddened and caught a little off guard by Good's announcement. He said Good's position with the club will not be immediately filled. Instead, the director plans on spending some time investigating exactly what the position might entail in the future before making a decision.

"The position has been constantly evolving since Jeff took it," DeVos said. "So now we need to determine exactly what it is that we need to remain at the top in the future."

Good was the club's first marketing and public relations director. DeVos said the responsibilities of that position may change slightly before someone else is hired.

"We were fortunate that (Jeff) was available for our transition year," DeVos said. "His energy and leadership in shaping and planning our marketing, public relations, fund-raising and special events have laid the groundwork for the future of the club. We are now poised to renew our efforts for the endowment programs as well as opening the alpine slide. I thoroughly enjoyed working with him and wish him well with his new endeavor."

Good is planning on taking a little break to focus on his own business and family, but expects to someday return to the club as a volunteer. He added that he isn't planning on going anywhere and will continue to live here with his wife and children 4-year-old son Jaspar and 2-year-old daughter Sierra.

"Rick DeVos is a great executive director. In his first season the club had one of its best years ever in athletics, community relations and professionalism," Good said. "We all realize that it is an honor to be a caretaker of the Winter Sports Club tradition.

"The support the club receives from the community and the Steamboat Ski Area is phenomenal. The future will bring even better programs and opportunities for participation."

To reach John F. Russell call 871-4209 or e-mail


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