Best of the Boat: Best Women’s Clothing Store — Chrysalis
November 9, 2017
Chrysalis owner Chris Dillenbeck has a pretty clear idea of what sets his store apart from Steamboat's numerous other women's clothing stores: its affordability and attentive staff.
Despite the store's line of unique, fashion-forward products, "You really won't find much in the store that is over $100," he says. He adds he strives to be as affordable as possible for locals who have made the 30-year-old store, formerly known as Bushwhackers, so successful.
Chrysalis's success extends far beyond Steamboat. Its trendy style attracts people from all over the country. Dillenbeck says its regulars include a diverse group of people of all ages, who come from a wide range of places. A Floridian, he says, regularly makes the trip to Steamboat purely for Chrysalis, where she buys the majority of her wardrobe.
What attracts these loyal customers, Dillenbeck says, is his exceptional employees. In particular, he credits the store's success to its manager, Carol Kuncl, and buyer, Michelle Bauknecht. As manager, Kuncl goes the extra mile. She and the rest of the customer service staff give honest advice to customers and avoid pushing products just to make a sale. They genuinely help women find what clothes will make them the happiest, rather than pressure them to ring the register.
Bauknecht, meanwhile, strives to stay on the pulse of fashion. She attends shows regularly, keeps an eye on the street for up-and-coming trends, and always puts what the customers want over her personal sense of style.
As for the future goals of the already prosperous store, "We're pretty happy where we're at," says Dillenbeck. "Our goal is to continue to provide great customer service and the products that locals want."
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