Steamboat welcomes back Ride 4 Yellow cycling fundraiser
July 26, 2012
Steamboat Springs — Buzz doesn't get much louder than that which surrounded the first Ride 4 Yellow event in July 2010. Lance Armstrong came to town, and his prestige brought hundreds of cyclists and hundreds of thousands in donated dollars, with the total amount being split evenly between Armstrong's famous Livestrong foundation and local cancer-related charities.
Now, two years later, the event is back. It dealt a year ago with the comedown from that first-year high, and when it returns to the singletrack above Steamboat Springs on Saturday, the third annual event will do so as a tried and true, proven member of the community.
Given that organizers are hoping to tally more than $100,000 in donations, it's a mighty big proven member of the community.
"There's a fantastic committee of folks that work on Ride 4 Yellow, and they're all really professional and organized," event Director Chad James said.
Ride 4 Yellow never has been just about the 26 miles between the Dumont Lake starting point and the Mount Werner finish line. That epic Continental Divide Trail ride again will be the centerpiece, however. The trek begins with a 6:45 a.m. shuttle buses for the 8:15 a.m. start atop Rabbit Ears Pass.
Organizers said about 130 riders were registered as of Thursday, though registration remains open. Signing up requires a $100 fee plus a commitment to raise $250, down from $500 in previous years.
A far easier way to get involved at this late date will come Saturday evening with the Ride 4 Yellow Bash. The night includes a speaker, awards ceremony and dinner. A cocktail hour begins at 5:30 p.m. and dinner is at 6:30 at Slopeside Grill at the base of Steamboat Ski Area, where the ride will finish for the first time.
Tickets are $35 for adults and $10 for children 10 and younger. The ticket includes beer (as long as it lasts) and a donated spread from Slopeside, which is a sponsorship of the event.
A raffle will include a new Trek 29er mountain bike and gift packages from local businesses, including Bap, Lake Catamount and the ski area.
James said that the event has made for a lot of work but that the impact the money has in the community makes it worthwhile.
The money has gone to a variety of local organizations, from Yampa Valley Medical Center to the Andy Caress Melanoma Foundation. It also has gone to hospice, where it assisted committee members' loved ones in their fight, and to other local organizations.
Now in its third year, those benefits are more than enough to keep James, the Ride 4 Yellow organizing committee and more than 100 riders rolling for the cause.
"We're here. We have a strong committee and strong support," James said. We're continuing to get strong support from Livestrong. We're not going anywhere soon."
To reach Joel Reichenberger, call 970-871-4253 or email jreichenberger@SteamboatToday.com