Steamboat pass prices edge up for 2010-11 |

Steamboat pass prices edge up for 2010-11

Resort won't offer an Ultimate Pass, adds six-day, 15-day option

Blythe Terrell

Sam Henehan, who lives on the Front Range and was visiting Steamboat Springs with his family, launches off a rail at the base of Steamboat Ski Area on Friday afternoon. The Steamboat Ski and Resort Corp. officials announced season pass prices for the 2010-11 season. Pass prices have increased from this season.

— The Steamboat Ski Area increased its pass prices slightly for the 2010-11 ski season, and it will not offer an Ultimate Pass, which included unlimited skiing and riding at Copper Mountain and Winter Park.

Steamboat Ski and Resort Corp. also is replacing its 20-day Super Value Pass with a new PURE Pass, which includes six-day and 15-day options and an opportunity to buy additional days for $39 each.

Ski Corp. released its pass prices Friday afternoon, and passes go on sale Thursday. Season passes bought through June 1 will be $899 for skiers ages 18 to 69, $489 for skiers ages 13 to 17, $279 for children ages 6 to 12, and $359 for seniors 70 and older.

Those prices are an increase from this ski season, when season adult passes were $879 by the early deadline, teen passes were $479, children's passes were $269 and senior passes were $349.

Andy Wirth, vice president of sales and marketing for Ski Corp., said he thought the ski area would continue to be competitive among destination resorts despite the price change.

"We thought a very modest price increase was appropriate and warranted, particularly in light of what we're providing," he said.

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The prices still are lower than they were in the 2008-09 season. The cost of an adult season pass decreased from $979 in 2008-09 to $879 for 2009-10.

Ski Corp. is owned by In­­trawest, which also operates Winter Park. The company sold Copper Mountain to Utah-based Powdr Corp. last year. The resorts still are offering the Rocky Mountain Super Pass Plus, which offers unlimited skiing and riding at Winter Park and Copper plus six days at Steamboat Ski Area next winter. That pass costs $409 with a $49 deposit through April 5. It is available at http://skicolo

Wirth said the decision to drop the Ultimate Pass wasn't a result of the sale of Copper but was based on "utilization and other market factors." Steamboat pass holders still could receive perks at the other two resorts next ski season, he said.

"We're still working with Copper Mountain and Winter Park on some added-value benefits at their resorts," Wirth said. "We anticipate those being announced shortly. … We think we can develop a similar product or similar values for the adult season pass purchaser but in a different form."

Most of Steamboat's programs remain the same as last year. Parents or legal guardians who buy a pass still will get a free pass for a child 12 or younger.

Those who buy passes through June 1 can lock in the early price with a $99 down payment, with a balance due by Sept. 15, according to a news release from Ski Corp. All pass prices increase from June 2 to Aug. 15 and then again after Aug. 15. After that last date, an adult season pass will be $1,199.

If bought early, the six-day PURE Pass is $399, and the 15-day pass is $699.

Adults who buy ski passes by the early deadline will receive the right to buy four $50 lift tickets for friends and family, according to the release.

The Merchant Pass Program will continue this year for Steamboat Springs Chamber Resort Association member businesses. Those pass holders will receive two $50 friends and family tickets, and Fly Steamboat participants in the merchant program will receive four friends and family tickets.

Wirth said Ski Corp. made some concessions to businesses for next year. Last year, Fly Steamboat participants had to deposit $100 for each pass, and businesses that did not participate in the program had to pay $450 down. This year, everyone pays $99 down.

That was a result of focus groups with businesses, Wirth said.

"The economic times have most certainly taken seat here in Steamboat, and listening to these business owners and leaders, we wanted to recognize that even the modest difference … even that was substantial to them," he said.

The 2010-11 ski season is expected to run from Nov. 24 to April 10, 2011.

Passes will be available starting Thursday at http://www.steam or through Steamboat Central Reservations at 800-922-2722.

By the numbers

Steamboat Ski Area pass prices for 2010-11:

For early passes, a $99 deposit is required, with full payment by Sept. 15.

■ Bought through June 1

Adult 18 to 69: $899

Teen 13 to 17: $489

Child 6 to 12: $279

Senior 70+: $359

PURE* six-day: $399

PURE* 15-day: $699

■ Bought June 2 to Aug. 15

Adult: $999

Teen: $599

Child: $329

Senior: $449

PURE six-day: $499

PURE 15-day: $799

■ Bought Aug. 16 and after

Adult: $1,199

Teen: $669

Child: $469

Senior: $599

PURE six-day: N/A

PURE 15-day: $909

* Skiers and riders can add days to PURE passes for $39 each.

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