Private schools in Steamboat retool recruiting efforts
Private educators find new ways to attract students
July 30, 2011
By the numbers
Steamboat private school tuition rates
■ Christian Heritage School
■ The Lowell Whiteman School
Day students: $18,200
Boarding students: $33,900
■ Lowell Whiteman Primary School $12,900
Median day-student tuition rate for Colorado Association of Independent Schools members:
Source: National Association
of Independent Schools
Steamboat Springs — Private schools in Steamboat Springs are turning to social media, advertising campaigns and new academic programming to attract more students as their enrollment numbers remain lower in the wake of the economic recession.
Christian Heritage School Administrator Dave Entwistle said this week that he has just fewer than 80 students enrolled for the upcoming school year. Last school year, 72 attended the private school west of Steamboat, a decline from the 107 students enrolled the year before.
"I would love to get us to 90 kids before the school year gets started," Entwistle said.
In addition to running weekly advertisements, the school has reduced its kindergarten class tuition rate from $6,500 to $2,300 to compete with costs of area public schools. Entwistle said the school also is offering a total of $41,000 in financial aid to families who send their children to the private school for the 2011-12 school year, double what was offered last year.
"As a school we're doing everything we can to try and get more kids here," he said. "We're trying to make it more affordable. We don't get any tax dollars, so it's a challenge to make it all work."
He said other initiatives he hopes will attract students this year include the addition of Advanced Placement classes and a high school mission trip to Uganda.
"We're hoping to be not just a private school or an alternative to the public education system," he said. "We're trying to be an exceptional source of education."
Meanwhile, The Lowell Whiteman School on Routt County Road 36 is looking to attract students who live thousands of miles away to its campus tucked north of Strawberry Park.
"One of the things we haven't done much of is recruit international students," Head of School Chris Taylor said.
He said the school is reaching out to contacts in Hong Kong and Taipei to recruit students at a time when enrollment is down again. Whiteman's enrollment last school year was 76 students, and admissions director Derek Svennungsen said he will spend the next three weeks trying to get next year's enrollment numbers into the low 60s.
"That's not our comfort zone, but I've got to believe it will be a one-year blip because of the economy," he said.
The school had 106 students during the 2006-07 school year. Svennungsen said he also will spend more time traveling this year to recruit new students.
"Our enrollment is down, but we knew that would happen," Taylor said. "This economy has been ferocious. For people to spend $40,000 a year on their child's education is hard these days."
In addition to stepping up recruiting efforts, The Lowell Whiteman School, a high school, plans to continue expanding its social media presence and has hired a new learning specialist who will work with children who have identified learning deficiencies.
Taylor doesn't tweet, but other faculty members do, and he said the school is working to redesign its website and possibly add a school blog to complement the campus' Facebook page, which has just over 400 fans and regularly posts school stories and updates.
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