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CMC and SCORE present a seminar on vendor relations. What you should ask for and what should you expect from your suppliers. In challenging economic times there is opportunity to secure better terms, pricing, promotional/marketing support and business assistance from your partners. Manufacturers and wholesalers are anxious to keep products moving and, in many cases are more flexible than in the past. They understand retailers have options on what products they carry. This negotiation process is a two way street and requires reasonable requests and follow through on your commitments